We create lifestyle brands & innovative marketing projects.
We are a boutique creative house where lifestyle brands and innovative marketing projects come to life. Rooted in Montenegro and expanding throughout the region, we stand at the intersection of lifestyle media, destination branding, and influence-driven marketing.
Blending creativity with strategy, we craft distinctive marketing solutions, produce unforgettable experiences, and build powerful, emotionally resonant brands. From marketing and events to brand positioning and content creation, we transform vision into impact—where lifestyle and strategy seamlessly intertwine.
Our dual role is what sets us apart:
We are both a media platform and a marketing agency. Through our signature project, Lifestyle Guide, we run a leading Instagram influence blog and digital community that promotes Montenegro as a prestigious lifestyle and travel destination. Simultaneously, we partner with clients to deliver tailor-made campaigns, brand storytelling, and creative activations that elevate visibility and desirability.
Since our founding in 2018, we've collaborated with a curated selection of premium brands including Sotheby’s International Realty, Aman, Nobu, One&Only, Porto Montenegro, Luštica Bay, Xiaomi, Biologique Recherche, and Patrimonio Winery, among others.
With a refined approach to event creation, brand development, and strategic marketing, Lifestyle Group brings sophistication, influence, and exclusivity to everything we do—shaping how places, products, and experiences are seen, felt, and remembered.
Founder’s word
,,When I returned back on the Montenegrin coast, I was captivated by its raw elegance, cultural depth, and extraordinary potential. That moment sparked a vision: to create a lifestyle and experience concept that blends modern luxury with the authenticity of local life.
At Lifestyle Group, we’re not just curating experiences, brands or services — we’re crafting a way of life. And at the heart of it all is our passion for storytelling and connection. We create exceptional marketing services and innovative projects that elevate brands, ideas, and destinations.
Whether it’s a bespoke campaign, a cutting-edge digital concept, or a full brand experience, we bring creativity, precision, and heart to everything we do.
This is more than a business. It’s a passion born from discovery, driven by design, and built on relationships.
Thank you for being part of this journey.’’
Warm regards,
Bojana Minic
Founder & CEO, Lifestyle Group
Ready to bring your vision to life?
Feel free to contact us via email or fill out our contact form so we can discuss potential collaboration.